The High Court, The Crown Court & Magistrates Court Essay

The High Court, The Crown Court & Magistrates Court - Essay Example All offences which can be tried in the Crown Court are known as indictable offences. The most serious indictable offences which must be tried in the Crown Court are known as indictable-only offences. There are other indictable offences, such as theft, which can, but need not, be tried in the Crown Court. These are known as either-way offences. Below the Crown Court, at the lowest rung of the criminal court hierarchy, are the inferior magistrates' courts. Proceedings in magistrates' courts are presided over either by a bench of lay justices of the peace, who sit with a legally qualified clerk, or by a legally qualified stipendiary magistrate. Magistrates' courts try the either-way offences which are not tried in the Crown Court and also summary offences. These are crimes created by statute which must be tried by a magistrates' court. An either-way offence cannot be tried in a magistrates' court unless the accused assents to this and a magistrates' court agrees that the summary procedu re is appropriate. If the accused does not consent or the magistrates' court vetoes a summary trial the offence must be tried on indictment in the Crown Court regardless of whether the accused intends to plead guilty or not guilty. The only effect of a guilty plea is to make it unnecessary to empanel a jury in the Crown Court. ... In the majority of cases the court which convicts an accused also sentences him. High Court Her Majesty's High Court of Justice (usually known more simply as the High Court) is, together with the Crown Court and the Court of Appeal, part of the Supreme Court of Judicature of England and Wales (which under the Constitutional Reform Act 2005, is to be known as the Senior Courts of England and Wales). It deals at first instance with all the most high value and high importance cases, and also has a supervisory jurisdiction over all subordinate courts and tribunals. Appeal from the High Court in civil matters lies to the Court of Appeal and thence to the House of Lords, except when the High Court is sitting as a Prize Court when appeal lies to the Judicial Committee of the Privy Council. The High Court is based at the Royal Courts of Justice on The Strand, in central London. However, it also sits as 'District Registries' all across England and Wales and virtually all proceedings in the High Court may be issued and heard at a district registry. It is headed by the Lord Chief Justice of England and Wales. By convention, all of its male judges are made Knights Bachelor, while all of its female ones are made Dames Commander of the British Empire. The High Court is split into three main divisions: the Queen's Bench Division, the Chancery Division and the Family Division. The Supreme Court Costs Office is the part of the High Court that deals with legal costs and falls outside these divisions. http://en.wikipedia.org/wiki/High_Court_of_Justice If we look at the standard works of constitutional law, the only thing that is agreed is that judicial independence means that High Court judges may not be dismissed without an

Easyinternetcafe Cafe Essay Example for Free

Easyinternetcafe Cafe Essay This case report addresses the challenges to implement a new logistic system that if well implemented it can improve operations and can convert easyinternetcafe into a profitable company. EasyInternetCafe (eIC)is a chain of Internet cafes with stores in the UK, the USA, Holland, Belgium, France, Germany, Spain and Italy. eIC is part of the Easy Group, headed by the Greek entrepreneur Stelios Haji-Ioannou. The original business model is to build and operate on the principle of ‘economics of scale’ or Yield Management: most stores would be open 24 hours a day, 7 days a week, and each has an average of 350 PC’s. In 2003, with losses continuing to mount, eIc management has decided to radically revamp their operations. In order to eliminate the need for future investments in new stores, the strategy was changed. It has been decided to appoint franchisees for the new stores and also, if possible, for the existing legacy stores. According to the new strategy, the franchisee would be required to bear the costs of the property and the hardware. It was also decided to move from large stores to smaller stores with 20 to 30 PCs. The current logistic situation represents a bottleneck and it is one of the major causes for the ongoing losses at easyinternetcafe. After reviewing different logistics scenarios and providers, I strongly recommend taking a closer look to support the logistic alternative that Ingram Micro is proposing. If we do that, we could benefit in the warehousing, accounting and transportation areas, through all this areas, it will help us reduce the logistics costs and labour per new store, from almost to  £2,000.00 to  £1,357.00, this and the benefits mentioned before, will help us to achieve our overall objective of being a profitable company. This; will be the strategic perspe ctive that will be demonstrated throughout the report. Issue(s) Identification: 1. Yield Management does not work for every company. eIC’s first store opened in June 1999 opposite in London. Soon afterwards, it was quickly recognized that eIC’s yield management had certain characteristics that later affected the business model: elC was offering a highly perishable product: 1 hour of Internet access time, cannot be put in inventory, once that hour is gone, there is no way of reselling that hour of internet access time. Although stores are large, capacity is limited; Internet access demand varies, not only by time of day, day of week, but also across other time and seasonal horizons. Incremental costs are next to nothing: it doesn’t matter whether there is one person or 500 in a store, the bandwidth is already there. By the time the second and third stores were opened, eIC had built yield management into its store management system. 2. Current Logistics System Logistics is not a core competency at elC, but it has become one of the integral activities. Logistics for elc means to supply the new stores with their initial assests, including all of the furniture and PCs. This system is a drag on scalability, efficiency and a bottleneck for growth and the main reason for spiraling high cost and ongoing losses. Environmental and Root Cause Analysis: Aggressive use of yield management is a recognized and admired business model of Stelios. EasyJet was a profitable company after just a few years of operation. However, with EasyInternetCafe profits seem a long way off, the assumption that offering very low prices would increase the demand significantly lead to losses of  £80m- £100m from 199 to 2002. Below are some root causes of the symptoms above: * The stores are too large; economies of scale dont materialize if occupancy is half empty. * Fixed costs were too high due to the quantity of Pcs per store. * Staff overheads were excessive. Assumptions: * Are there sufficient customers who want to use an internet cafe? To-day, most of the homes have internet access, and many others have (free) access at their place of work or at colleges or university. * Are the stores located in the right place to attract customers throughout the day and the whole week? Downtown cafes might attract business people needing to keep in touch, but many city centres are quiet in the evenings and at weekends. By mid-2001, with cash running out a drastic action was necessary: a franchising plan is being developed. It is important that every cafe looked the same, with common signage, furnishings and PCs. The time to sign a contract with a franchise is one week. If the franchisee did not already have space for the cafà ©, eIc would assist in recommendations with locations within 28 days. The broadband internet connection had to be installed by the local telecoms supplier within 28 days. Also they need to Desk installed within seven days. Server delivered and installed 2 days and PCs delivered and installed 2 days. CVM delivered and installed 1 day Signage delivered and installed 1 day. Chairs delivered and installed 1 day. Testing complete system 2 days and also Open for business within one day. So, how much time should it take to open the cafe once the contract is signed? From the predecessors plan we see that average duration of time for all activity. Under bellow we discuss about time of the contract are signed.

Native Son Letter :: Native Son Richard Wright

June 17, 1938 Dear Bigger, This letter comes to you because, I don't think you acted like a role model as your character in Native Son. You play a huge role in the book. I would like to do what you get to do such as going where ever you want anytime. Walking around disrespecting your parents isn't going to help your relationship with them improve. You walk around with your best friends that are underage smoking and drinking which are setting bad examples. From your siblings, and your moms point of view I don't think that behavior would be acceptable. Everyday you walk around with your drooping down trying to find some one to take your anger out on just because you made a bad decision. You should not take your parents and sister for granted. If you ask me I would not disrespect my parents like you do. I'm glad my parents are here on this Earth. They take care of me and I'm not going to take it for granted. When I grow up I don't want to be a smoker or a drinker. When I get mad I try not to take my anger out on someone else. I'm usually just mad at myself for the stupid decision I made. Sincerely,

I, Too by Langston Hughes Essay -- Langston Hughes Poetry

I, Too by Langston Hughes A situation can be interpreted into several different meanings when observed through the world of poetry. A poet can make a person think of several different meanings to a poem when he or she is reading it. Langston Hughes wrote a poem titled "I, Too." In this poem he reveals the Negro heritage and the pride that he has in his heritage and in who he is. Also, Hughes uses very simple terms that allow juvenile interpretations and reading. The poem begins "I, too, sing America. I am the darker brother." From those two lines alone, one can see that he is proud of who he is and introducing himself to the reader. In the line "I, too, sing America" he is explaining that he is an American like everyone else in the country, but he is only of a darker skin color as he follows up in line two with "I am the darker brother." He says that even though he is of another color he is still an American and he should not be treated any differently from any other American. When looking at the poem, Hughes expresses the pride that he has in his heritage and in who h...

Instability, Ambiguity and Errors in the Communication Process Essay

Subjectivity and duality are linked pitfalls of the communication process. Limitations in the power of expression, constraints imposed by circumstances, social conventions and the desire to keep intentions covert, all contribute to people saying, writing and signaling thoughts and ideas that may be at variance from the whole truth. The effects of such shortcomings are magnified by matching limitations on the part of the individual or the group which is the object of communication. Since context is fluid, communication may cease to be relevant, even when conveyed and received with great clarity and accuracy. Thus the communication process can be no more durable than inevitable changes in perceptions, situations and aims. Mayhew (2002, p 3) has emphasized the essential nature of communication as a means of maintaining dialogue in modern society, and in order to resolve various shades of opinion that evolve on all issues of common concern. The element of instability may not arise from the communication process alone, but may be integral to the environment in which communication takes place (Windahl, Signitzer and Olson, 1992, p219). We cannot always blame communication for the instability in which it is forced to operate). An element of instability is almost inevitable in any communication that is not static. Communication instability can have roots in changing agenda of the encoder, media, noise and the through the intellectual evolution of the decoder as well. The term instability should be seen in communication terms without any necessarily negative connotation. The aspect of instability should also serve to warn encoders that their rivals as well ass noise may undermine their influence at any time. Communicators, for this reason, can never rest! High issue turnover sustain audience interest; excess stability can lead to boredom and even annoyed changes of perception. Errors may arise not just from encoding and decoding, but from noise. Noise may even add to the value and merits of information compared to the original transmission. Noise is an important source of errors in communication, whether perceived as beneficial or harmful (Shannon and Weaver, 1963, p19). Communication free of errors is utopian, and should be accepted in a positive spirit. Sensitivity to feedback and the ability to respond appropriately in terms of speed and modification are meaningful defenses against the inevitable and even at times useful errors that are part of the communication process. Windahl, Signitzer and Olson (1992, p205) also give the ambiguity of communication a utilitarian hue, by referring to the effect of political and other campaigns in the media, that spur people to search for additional information and even to action, based on the questions and curiosity that such ambiguity can arouse. Ambiguity can be used with good effect by skilled communicators. Many advertising campaigns, for example, may fail to meet set marketing objectives, if they present comprehensive and defined information in pedantic manner: intended targets may receive such communication and respond with inaction. Ambiguity can also help to attract attention in a situation full of noise. The onerous task of acquiring effective communication skills can be a thankless one, for its benefits and effects may be muddied by a lack of matching abilities on the part of the intended audience. A productive approach may be to study, mimic and adapt to the communication foibles of the other party, many disadvantages of language and customs as this may imply. Difficulties and obstacles to effective communication do nothing to undermine the importance and the value of related skills, difficult as they are to practice and to use. Communication ability, on the contrary, often becomes the deciding vote between success and failure, between victory and defeat, and between peaceful resolution and destructive violence, in all kind of transactions between individuals and groups. It is a means of intellectual distinction and of influence over the affairs of people at large. Signaling, Signification and the Code Model Signaling serves many important purposes in communication. A signal succinctly conveys a notion that may take many words and a long time to explain in normal language. A signal also bears the stamp of independent certification, thus endorsing a person or a view with the stamp of authentic authority. Finally, signals support obvious communication, supporting the overt message in subtle manner. An educational qualification, a professional or a social association and employment with an illustrious organization, are examples of signals and their benefits. We may presume to think that Mayhew is uncharitable in declaring that signaling is born in the assumption that others may not be honest during the communication process (2002, p 124). It would not be possible for any meaningful dialogue to take place within a reasonable period, if we had to communicate without signals. Signaling is also a valid response to the manner in which human minds function and form opinions. Signaling adds to the retention of communication, and thereby serves to fight competing communication and noise as well. Signification is a more basic aspect of communication than signaling, and one that is free of any implied criticism as we find with Mayhew. Signification relates to meaning. It has a valid base, since professional linguists can decide for us, the label value of each term. This does not mean that signification is elementary of free of controversy. Syntax and poor language ability can easily and commonly results in signification errors. The latter are especially common in verbal communication, especially in hasty situations when people cannot think as quickly and completely as they may be instigated to communicate. Signification capability improves with practice, and the most accomplished of people from all fields other than communication, may use spokespeople and writers to communicate better than their own powers of signification may allow. Artful changes of signification add to the elegance of communication (Silva Rhetoricae, 2002). Tropes and figures of speech are examples of some desirable changes in signification that may be used to enhance the value of communication. Signification is inseparable from the Code Model. Signification gives form and valid substance to the Code. However, all people may not be familiar with the formal dictionary meanings of words, which lead to communication errors in coding and decoding. Communication as a Means of Social Representation and Extension It is critical to the integrity of communication that practitioners distinguish between engaging others in dialogue, and the unethical tendency to exert overpowering influence on others. Differences in language abilities can become tools to impose on passive subjects in a manner that destroys individual freedom, and undermines development. Freire has recognized the power of literacy as a means of social development. Extension is not limited to mere transmission of messages, but maintenance of society over time; it has played key roles in impart and use of modern technologies and in achieving major changes in social behavior (Windahl, Signitzer and Olson 1992, pps 7 and 130). However, there are a number of casual settings in which extension objectives may degrade in to efforts to wield undue influence on the thought processes of others. It is therefore important to restrict extension efforts to facts that have strong foundations in evidence, though many communicators are not bound by such ethics. Mayhew has acknowledged the power of communication as used by people who seek to wield influence over others with whom they have affiliation and ties (2002, p 74). The communication process has the potential to induce desirable social change, but this should be through the path of developing strong conceptual abilities on an egalitarian basis. Social objectives can be undermined when education is either restricted or restrictive, thus giving some individuals superior signification abilities. This can prove to be especially manipulative when individuals with positional and resources strengths arm themselves with communication skills as well. The dangers of abuse of communication skills are as potentially deleterious in extension activities as they are in social representation within closely-knit groups of peers. However, the element of trust is likely to be much higher in an extension context, because of which the manipulation potential is also magnified. Widespread and uniform literacy with the ability for unrestrained critical thought is the only stable and durable way of preventing socially harmful and exploitative use of communication. This is the core value of Freire’s contribution to oppressed people everywhere. Pitfalls of Coding and Decoding The conversion of thoughts in to words and signs, and their translation by an audience, relate to the core and very delicate part of communication. The formation of words and signs to denote thoughts is the process of encoding, whereas the reverse by an audience is called decoding. Many of the processes of semiotics lie outside the conscious realm; they are also limited by the degree of literacy and facility with language. The processes of encoding and decoding are therefore fraught with dangers of errors and manipulation as well. The transport model of communication postulates the existence of a medium to convey thoughts from one individual to another, or between groups. Such a medium may vary in its degree of transparency, and can affect the veracity of decoding encoded messages. Distortion is also possible at the stage of encoding itself. The preferred meanings that we may wish to attach to words and signals are major instruments of errors in signal engineering. Such changes may also be intentional as in situations of propaganda. Judicious and deliberate encoding, as well as reflective and literate decoding, are some essential features for constructive dialogue, free of transport deficiencies. This is somewhat utopian in semiotic terms, and recognized as inevitable distortion, though it may vary widely in degree and differ by way of intent. A full understanding of the processes of encoding, decoding and use of media is crucial for the understanding of many contemporary phenomena in the worlds of social development, political evolution and industrial psychology. Mayhew has recognized its integral role in modern politics (2002, p 249). Accurate encoding and semantic decoding hold the keys to errors that even redundancy cannot substitute (Shannon and Weaver, 1963, pps 26, 71). They are therefore instrumental in effective communication, and in preventing both unintended misunderstandings and intentional noise that may be interjected in the system. Discourse and Miscommunication Sustained communication, as in a discourse, naturally multiplies encoding and decoding errors. Such a process lays the basis for basic and seemingly insurmountable misunderstandings. Edward Said has used the perception of the Orient (or the Middle East, which was his principal concern,) as an example of a misconception being perpetuated by a process of sustained discourse. Distortions that arise from discourse arise principally because individuals and groups have designated sources of information on which they depend, to decode information about entities and subjects of which they have no first-hand experience. Style is not an optional feature of discourse, because ideas cannot be communicated effectively without a degree of ornamentation (Silva Rhetoricae, 2002). Differences in styles used by encoders on the one hand, and styles to which decoders are accustomed on the other, may affect the integrity of the communications process. Mayhew has presented the same concepts as Said in the business light of Advertising, Market Research and Public Relations (2002, p206). Here, style variations may be used intentionally in discourse to affect perceptions and basic decoding processes. The manipulation of public opinion on a variety of matters through structured communication is a significant weapon of both politicians and business people. It is an important industrial application of communication skills. Commentators such as Edward Said have lamented the abuse of communication potential to create misrepresentations and distortions of public perception. Some parties may be excluded from parts of a discourse, which leads to misunderstandings, as they are not privy to the same facts, opinions and other inputs (Windahl, Signitzer and Olson1992, p 149). This is another insidious aspect of the potential for discourse to affect the realization of truth by large numbers of people with no direct access to undistorted facts. Literacy, common facility with language, equal access to transparent media and the ability for critical appraisal of issues, are certain safeguards against misrepresentation and unintentional errors in discourse and other forms of communication. Primary education and literacy for deprived adults are therefore essential tools for those who aim for egalitarianism and justice in the field of communication. Propaganda and more Ethical Forms of Influence Propaganda is marked by a unitary objective to encode and transmit, over-riding noise, feedback and any other form of influence on the transmission process (Windahl, Signitzer and Olson, 1992, p 91). It is a feature of many attempts at the business function of public relations by large organizations. Propaganda sees the decoder as a virtually passive object, who seems to have no rights to their own opinions, much less the universal access to factual information! Propaganda is ineffective in literate circumstances, and can prove to be counter-productive, through loss of trust. Propaganda favors mass media such as television that can deliver quick results and which traditionally discourage or disable feedback mechanisms in the short-term (Windahl, Signitzer and Olson, 1992, p 154). Exhibitions and exchanges are examples of relatively ‘slow’ media that do not lend themselves to propaganda aims. National aims are often touted as justification for propaganda. Though propaganda has some negative decoding in the public mind, it is in essence putting forward an idea with a certain agenda. Mayhew seems to acknowledge the authenticity of using eloquence to reinforce some ideas (2002, p 47). Professionally therefore, propaganda should not be seen as less or different than the related processes of propagation and diffusion, though the latter operates more at the informal and individual level. Much of Edward Said’s problems with the Occidental perception of Palestine could be seen in retrospect, as degrees of propaganda, propagation and diffusion. Rumors stand apart, for they lack the foundations in facts, and they often generate from sources that lack authority. Rumors always remain below the surface, and do not appear in official and open forms of communication. This does not mean that rumors lack potency; rather they can be even more damaging than propaganda in shaping public opinion. The insidious circulation of rumors is especially effective when overt communication transactions are lacking. Diffusion is one of the most professional means available for sanguine communicators ((Windahl, Signitzer and Olson, 1992, p 57). Though it is a slow process, it has the benefit of durability and leads to long-term credibility of the best communicators. Diffusion uses a two-step process as a model and networking. Diffusion can produce revolutionary changes in opinions and habits, albeit in very phased and gradual manner. Diffusion suits those with long-term communication goals. It is a valid counterfoil to the bluster of propaganda. How Trust Fosters Successful Communication There can be no effective communication without degrees of faith and reliance. Decoding errors are more likely if the degree of trust in an encoder is low. Trust may be born in authority, but communication is more durable if the dependence is based on shared values and good experiences. Encoders have therefore to bear in mind that a single reason for loss of trust can very quickly result in a breakdown of communication that has been built over a long period. The most enduring communication campaigns, both in politics and commerce, are born in consistent support of espoused causes. Mayhew has said that even rhetoric is based on trust (2002, p 14). Mayhew is critical of some nuances of trust in communications, as it can be abused by encoders to prevent full discourse and to evade accountability. Social development depends in large measure on the trust that people have in communication from agents of change. This is a major challenge for state media and also for international agencies that wish to make impacts on communities in emerging nations, and in the aftermath of natural disasters and after times of distress. Support for new developments in technology may also be hampered by the lack of trust in the minds of lay public for sources of such information that are viewed as being biased. The aspect of trust presents special challenges in the new field of Internet communication, where the intended audience may have no direct experience with the sources of such information. We may conclude by stressing the invaluable role of trust in communication. As Mayhew has observed, solidarity depends on interdependence rather than uniformity; people will look for alternate encoders if they lose trust in established sources of information (2002, p 16). Windahl, Signitzer and Olson have repeatedly stressed the vital role of trust in various phases of the communication process (1992, pps 55, 62, 88, 103). The Motivating Force of Communication in Social Influence We learn from history that the force of communication is more sustained and influential than the use of force. The latter may produce some transient compliance, but only consistent advocacy can succeed in shaping and changing opinion. This concept applies in equal measures for both individual thought and for group action. The quality of signification in terms of its suitability for the intended audience, the peripheral support of signals and the consistent of transport across all available media, contribute to the motivating power of communication. People are known to undertake the most heroic and other forms of extreme action, under the influence of effective communication. Mayhew draws our attention to how governments use professionals from the world of advertising to try and wield influence over banks of voters (2002, p 7). Communication backed by appropriate media, can steer people towards forceful and aimed action. However, Mayhew warns that the persuasive power of communication can be misleading (2002, p 129). There is the important distinction at this stage, between factual statements, which are neutral, statements of identification that promote solidarity, and thereby appeal to irrational reaches of the decoding mind. Mayhew stresses the creative use of rhetoric to move people to action (2002, 129). The communication process may use inventive sentences with the intention to deceive. The influential power of communication may therefore be devoid of ethical merit. This cannot, unfortunately, detract from its efficacy! The power of communication campaigns to move large groups towards concerted action is a dangerous weapon amongst people who are unable to decode messages accurately, and who cannot reflect critically on the inputs to which they are subject. Such distortions are often more clear in retrospect than during the heat of a campaign. Motivation on issues beyond rational thought, such as related to religion, and on matters for which common people have no way of unbiased validation, as before war, are especially harmful in their immense powers. Contradictory Balances of Deception and Cooperation in Communication Models Communication models trace the flow of interaction between two entities. They serve both to understand the process and to determine strategies. All models must have the three universal components of sender, receiver and medium or channel. Early communication models depicted the process in linear manner from source and encoder to a receiver through a channel and a decoding procedure. Sources of noise were the only sides to this simplistic straight line. We know now that communication involves feedback, and is therefore a complex and non-linear process. The relative roles of deception and cooperation will not change depending upon the chosen model, for the latter is only a conceptual representation of a unitary reality. The game begins with the initiator of a communication. He or she has the discretion to use a valid source, or to pretend to have one. This person must be both skilled and committed to accurate encoding, and should know which channels and how many to use at each point in time. The initiator has also to be sensitive to feedback and to adapt subsequent transactions accordingly. Cooperation lies largely in the domain of the recipient, decoding as best as he or she can, and reflecting critically on inputs, with meaningful feedback and requests for supporting evidence. Mayhew has noted the role of deception in advertising campaigns as a 20th century phenomenon (2002, p 193). The endorsement of cigarettes by celebrities has been cited as the most powerful and terrifying of all deceptions used by the media. Interpersonal cooperation, on the other hand is a way of establishing relevance (2002, p 12). We may conclude that cooperation is a key factor in intimate communication between individuals, whereas deception works most effectively in campaigns conducted through the media. Brevity and Verbosity Feedback often instigates verbosity. Redundancy may be rooted in assumptions about the conceptual and decoding capabilities of an audience, or in excessive enthusiasm in a point of view. Propaganda aims may require repetition beyond the requirements of more neutral and virtuous communication. However, feedback may provide a justifiable reason for verbosity. They is a natural tendency to repeat oneself, as in a selling situation in which the customer appears unconvinced or even distracted. Verbosity also serves to allay anxieties of encoders and communicators. The imperative to succeed as when seeking financial succor or support, for example may bring forth a torrent of words far more voluminous than an audience may desire. Begging is an extreme form of communication in which brevity can be counter-productive! A more serious limitation of brevity is its ability to serve a multiplicity of communication objectives. Professional advertisers would love for their industrial clients to limit the number of points they want to convey; paying clients may be greedy and so involved with their brands, that they require a unitary buying benefit to be presented in as many ways as possible! We may conclude that verbosity is a failing of amateurs; it is shunned by the best communicators, who treasure the transport of concepts with as few signals as possible. However, amplification may be considered as a good reason for a degree of the stylistic vice that is verbosity (Silva Rhetoricae, 2002). Semiotics can reduce the tendency to be verbose, especially between homogenous groups which are accustomed to communicating with each other. The development of trust is also efficacious in keeping communication as brief as possible, without sacrificing completeness. Verbosity can therefore be an indicator of the lack of trust and of wide chasms between the cultural and linguistic preferences of people. This could be a reason for the long-windedness from which bodies such as the General Assembly of the United Nations seem to suffer! A Pragmatic Approach to Semiotics Communication Science, Semiotics and other Cognitive Processes cannot be seen in isolation of each others. Professional communicators and professional enthusiasts of the process have been accused by many commentators of exaggeration to the point of exclusion of necessary attendants (Windahl, Signitzer, Olson, 1992, p 18). Semiotics has always had a major role in communication theory, and modern users of mass media have heaped increasing loads of importance of this branch of insight in to human minds). Semiotics is an exact and an exacting field of endeavor, and its rigors can easily prove irrelevant to some sections of a heterogeneous audience. Focused targeting on sharply defined segments can make better sense of semiotics in communication, but real life often demands that a single transaction of a communications process necessarily reaches out to a diverse audience. The Chairman of a business Corporation has to bear in mind that the public use of semiotics may lead to varying degrees of decoding errors by categories of stakeholders with contradictory goals. Employees, vendors, regulators, investors and competitors will respond to a set of semiotics in different ways. The effect of semiotics on the enemy places an even greater burden on spokespeople of the warring sides and on political leaders of all shades of opinion. Pragmatism must often dominate semiotics in real life, especially when unitary signification is within the reach of diverse decoders, each with their own needs and objectives. Effective communication is rare if the social and cultural nuances of linguistics are discarded in the interests of semiotic perfection. The latter does not have many universal manifestations in any case. Pragmatic perlocution is often the result of a communicative action, though other forms of decoding could be considered as valid (Eco, 1978, p 65). Such pragmatism may be born out of the exigencies of a situation, apart from cultural distinctiveness of decoding. Communicative Action and Perlocution Locution refers to the uttered word, illocution to the intention behind the communication, and perlocution refers to the effect of locution in terms of producing action (Cutting, 2003, p 16). Speech Act theory refers to the relationships between and the sequences of illocution, locution and perlocution. Locution, illocution and perlocution are integral parts of communication. Illocution is the first step, as we cannot have any communicative action shorn of some intention. Locution can reflect illocution only to the extent that the encoder is literate and careful in signaling. Perlocution skills are similar to those of locution, except that they relate to the decoder, rather than to the originator of the communicative action. Communicative action and perlocution are therefore only the signification of the communicative process in codes that are not widely understood! Nevertheless, they serve to display the communication process in analytical light for the professional and for the enthusiast as well. Adianoeta are examples of signification in which signification can have authentic differences in perlocution (Silva Rhetoricae, 2002). Allegory and irony are related techniques of transmitting ideas and of attracting attention and exerting influence over perceptions. However stylistic vices are also inherent in many aspects of communicative action. Most communicative action will suffer from some bias or even error due to illocution on the part of encoders, their locative powers and the perlocution abilities of individual members of a diverse audience. Speech acts are limited by culture (Cutting, 2003, p 21). The use of words and their meanings have major differences across countries, and sometimes between ethnic groups in a single nation. A compliment within the confines of a community may be taken as insulting in another! This is a drawback of the Speech Act theory. Â  Colloquialisms and figures of speech that gradually creep in to everyday language as used by the laity can render the Speech Act irrelevant to some extent. The pedantic meanings of words can vary from common perceptions that evolve over time. Most communities prefer to accord precedence to such conventions over original root meanings. Therefore the use of the Speech Act to analyze real life communication processes may be prone to debilitating errors. Many expressions of feedback also fall outside the purview of the Speech Act, because decoding is at variance from the purist line. Finally, the Speech Act is deficient to analyze precisely communication that includes incomplete sentences. The latter are normal reactions to feedback that communicators receive during the course of discourse and dialogue. Incomplete sentences may also be used to create drama, humor, sarcasm and intimacy. Communicators have to be sensitive to the perlocution results of target audiences, and to adapt their locative techniques accordingly. Some errors may be due to the medium, and it takes long years of experience, with consummate instinct to distinguish between various possible sources of error that lead to unplanned communicative action. Similarly, perlocuters have to be wary of differences between expressed locution, distortions of media and noise and the true illocution of an encoder. Such potential errors are easier to manage over time and with repeated communicative transactions. Concluding Remarks Communication is a complex but universal and essential part of human life as a social species. It is shared by people with many earlier forms of life, but probably most evolved and certainly best understood within the context of our own cognitive abilities. Variations of signification lie at the deepest root of many communication errors. A universal lexicon, as used to some extent in the enunciation of law, serves to improve the accuracy of communication to an extent where independent and binding resolution of differences is possible. Opacity of media and environmental noise are common and highly significant sources of distortions and errors in the communication process. They are often clearer in review mode than during actual operation, whereas hidden aspects of illocution are more difficult to uncover without ambiguity. Linear models of communication are as ineffective as they are archaic. The roles of feedback and noise are essential elements of any template of productive and desirable communication. However the linear force of propaganda can be stunning when used with unbalanced force on groups of people with low literacy levels. Politics, relationships between nations and branding of industrial goods and professional services are the most powerful and remunerative applications of communication theories, though the process is relevant to all interaction between individuals. Communications have been used to subjugate people, imposing pervasive influence over perceptions and opinions of large groups of people with inferior literacy, comprehension and analytical skills. Equal access to quality primary education is therefore a primary weapon of mass empowerment. Communication skills, not just for encoders, but for decoders as well, are potent though non-violent shields against pernicious propaganda by vested interests of the elite. There is a need for more widespread appreciation of the role and nature of communication. The validity of some key theories and the efficacy of painstakingly developed techniques are adversely affected by imbalances between parties in a communication process. Pragmatism often wins the day against the elegance of semiotics and related disciplines. Diffusion based on valid and factual inputs, respectful of feedback, is a certain and virtuous, if slow means to eminent communication. Cultural and linguistic differences between people are the most important obstacles to utopian states of communication; the development, maintenance and reinforcement of mutual trust are amongst the most reliable facilitators of ideal communication between individuals and between groups as well. References Cutting, J 2003, Pragmatiics and Discourse, Routledge (UK) Eco, U 1978, A Theory of Semiotics, p 65, Indiana University Press Mayhew, LH 2002, The New Public: Professional Communication and the Means of Social Influence, Cambridge University Press Windahl, S, Signitzer, B, and Olson JT, 1992, Using Communication Theory, Sage Publications Incorporated Shannon, CE and Weaver, W, 1963, Mathematical Theory of Communication, pps 26, 71, University of Illinois Press Silva Rhetoricae, 2002, retrieved January 2006 from

Franklin Delano Roosevelt essays

Franklin Delano Roosevelt essays Throughout history, many men and women have been recognized for going above and beyond the call of duty to serve their country, whether civilian or military. For some that is not enough. It is these people that are remembered for generations by their extraordinary actions. Franklin Delano Roosevelt was the most important figure in American history because he guided America through its darkest moments. During the extent of his Presidential career, FDR wittily captured the hearts of the American people and used his power to lead the United States out of the Great Depression, guided the United States and Allies to victory in WWII and he established the United Nations. What makes his accomplishments all the more remarkable is that he did it all while fighting polio. In 1929 the stock market crashed, resulting in the Great Depression, AmericaÕs worst economic catastrophe. ÒBy 1932, national income had plunged by more than half, and unemployment had soared to include one-quarter of the entire work forceÓ (1,25). It was estimated that 27.5 million Americans had no regular income, and more than 1 million roamed the country as hoboes due to unemployment (1,25). At the time, Roosevelt was chief executive of New York and he watched as Hoover did nothing to rescue the United States out of depression (1,25). But he was not to sit idly. FDR chose to follow in the footsteps of his uncle, President Theodore Roosevelt, and ran on the democratic ballot for the presidency. In 1933, he overthrew the incumbent, Hoover, and was elected President . Unlike Hoover, FDR was a servant of the people. People of the time only saw,Ó the radiant smile, the eyes flashing with good humor, the cigarette holder held at a jaunty angle, the good nature d toss of the head, the buoyant optimism, [and] the serene confidence with which he met economic catastrophe and international crisisÓ (7, 98). By the time Roosevelt entered office, America was ...

The JFK Assasination essays

The JFK Assasination essays In a world with so many problems- crime, drugs, murder, poverty- Americans should be able to trust in the government for help. However, it is not safe to do so. Thus is the outcome of the Kennedy assassination. While the government was so busy trying to convince the public that Lee Harvey Oswald brutally murdered John F. Kennedy, they missed one important thing. The truth. The facts. Insufficient medical and hospital procedures, suspicious incidents during the Dallas motorcade, the impossible Magic Bullet theory, and countless other happenings- these are not just things the American public dreamed up in their heads. They had to begin finding the real truth on their own, for the government had betrayed the American people. Some of the most significant facts that hint the assassination was a conspiracy by the government come from the hospitals where Kennedy was examined immediately after the assassination. Dr. Charles Crenshaw, MD, who was in the emergency room at Parkland Hospital before and during the Presidents death, claims that the wound in Kennedys neck was much to small to be an exit wound, and was clearly an entry wound. However, pictures taken at Bethsada Hospital reveal a much larger neck wound than had been seen at Parkland. Apparently someone had mangled the wound to make it appear as an exit wound. But who, and why? Was it to support the Lone Gunman theory? If it was, it failed to do so. Another startling piece of information was concerning Kennedys brain. When the President was ordered out of Parkland without an autopsy, he still had a brain. However, when it the body arrived in Bethsada, the brain had suddenly disappeared! As if that was not mysterious enough, Dr. Crenshaw, the last per son to see Kennedys body before it was flown to Bethsada, said the body was put in a coffin, but when it arrived at Destination B, it was in a body bag, and a different coffin. This ...

The United States of America essays

The United States of America essays There are three things which are important to keep in mind when considering the American phenomenon. One is its size (huge), the other is its history (short but eventful), and the third, diversity, is both a result of the first two and a contributing factor in shaping the United States' unique role in world history. The United States is a large country. In terms of land mass it comes behind only Russia and Canada, and unlike those two countries most of it isn't frozen solid most of the year. It is land that can be used, and it is land that can be populated. Americans have done both and they've done them at a pace unparalleled in history. . At the time Columbus did not discover America in 1492, there were less than a million people living on what is now the Continental United States. Due to the fact that Columbus thought that he had finally found a sea passage to India, he called these people Indians. They weren't, of course. They were one of the some three hundred nations, or tribes, of North Americans who had been developing their own separate histories, languages, philosophies, and religions for over a thousand years. In any case, two hundred years went by and things didn't change much on the North American continent. The many nations of "North Americans" continued to live off the land in their many different ways, but when the thirteen British colonies that had settled on the East Coast of that continent declared their independence in 1776, a new nation was formed. And two hundred years after that there were about 240 million people eating and sleeping, working, and driving around in over a hundred million cars on the very same land. All of them belonged to that one new nation. Today there are about 250 million of them and they all still belong to that one nation -the United States of America. The amazing thing is that all of these approximately 250 million Americans have as much in common as they do. Let us look at the...

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Cloning - Essay Example On the other hand, in animals, the clone is a creation from one cell that is taken from the parent making the offspring and parent genetically identical (Tsunoda and Kato, 158-161). There are different types of cloning that can be divided into molecular and cellular cloning. The former is comprised of stem cell cloning and unicellular cloning. These serve an ideal purpose in research of different pathologies, physiological function as well as provide a platform for testing future treatment options. There are many ethical factors to consider in the cloning process and one has to weigh the benefits and potential harmful consequences of cloning. When all the factors are put into perspective, cloning is a revolutionary scientific process that should be given a greater opportunity to improve humanity and the quality of life. Cloning has different levels of significance and these depend on the field one is studying. This factor alone shows the diverse benefits of cloning. Plant cloning is essentially important to farmers, as it enables the duplication of plants with artificial selection of desired genes (Freudenrich, n.p). This has both economic benefits for the farmer as he or she can reduce the amount of expenses in protecting crops, and a social benefit as populations with food shortages are able to yield more crops. The process of plant cloning equips the farmer with the exact knowledge of the plant that he or she is growing. The procedures involved in cloning plants are more simplistic that those applied in animal cloning. An identical plant can be yielded by obtaining a piece of the root tip from a plant (Freudenrich, n.p). Following this, the cells from the root are dissociated and cultured in a nutrient medium. The root cells are allowed to form calluses and then grown in the soil medium. Animal cloning is more complicated and involves different procedures of molecular cloning. The main steps in the cloning process include

Finance Course Work Essay Example | Topics and Well Written Essays - 1000 words

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Homework Essay Example | Topics and Well Written Essays - 250 words - 28

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Homework Essay Example | Topics and Well Written Essays - 250 words - 28

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Discusion Essay Example | Topics and Well Written Essays - 500 words - 3

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Economic and Social Development in Post-Independence Jamaica and Barbados Essay Example for Free

Economic and Social Development in Post-Independence Jamaica and Barbados Essay Jamaica and Barbados have socially and economically advanced since their independences. Each country has been able to economically sustain itself without the assistance of Britain, which used to govern the two as territories. But despite the two countries’ self-regulation and reliance, both of the nations are quite poor, and are considered third world countries. Jamaican and Barbadian History Both of the two nations were originally colonized by Great Britain (after being discovered by the Spanish) under the mercantilism policy, which encouraged European colonization of other areas. This was because the policy showed that a nation’s prosperity could be determined by its adequacy in trade, and exports were far more valuable than imports under the policy. So European nations that could not produce particular products on their own would colonize other areas that could, so they could use the goods, and export them to other nations that did not have the means to acquire those particular goods on their own. So many of the Caribbean islands that Britain colonized were exploited because of their warm climates, which allowed them to grow certain crops, such as sugar. This crop was one of the main reasons that Britain had colonized such territories as Jamaica and Barbados. Jamaica’s Independence and its Economic Enterprises Thereafter It was in 1962 that the United Kingdom’s parliament granted Jamaica its independence, after which the nation ceased to be regulated by its European founder. After its independence, the Jamaican government arose, and began sponsoring employment opportunities, though many jobs arose in the private sector. Sugar and bananas were the original crops grown in Jamaica, and exported to locations worldwide, and the cultivation of these crops serves as a major source of employment on the island. The nation’s tropical climate makes it a suitable location for the growing of these crops, which cannot be grown in the United States or Europe, so some of the sugar and bananas in those areas come from Jamaica. Jamaican Exports and Recent Economic Problems Jamaica also has a natural supply of bauxite, which is a source of aluminum ore, and is therefore a valuable product, which employs many people as miners. But recently, the economic status of the island has been declining. Periods of unfavorable weather have led to a sharp decrease in the production of sugar cane and bananas over the last decade, and inflation has been plaguing the island. The recent lack of favorable agricultural activity has been so extreme that the nation has been forced to import products that, if conditions were better, Jamaica could produce itself. But lately, coffee has been another profitable crop that can be grown around the island’s blue mountains area, when sugar and bananas cannot, and it serves as a primary export, and source of national income. Other Industries in Jamaica Jamaica also has an industry concerned with the rearing of domestic animals, and a dairy industry. But that has also been declining, and the nation has actually been importing milk, butter, and cheese from elsewhere. Other smaller cash crops of the island include citrus fruits, such as oranges, and cocoa, but the industries concerned with those crops are considerably smaller than that of the sugar sector. Mining employs a small number of citizens, as does fishing, and foresting, as loggers are able to export lumber to countries that do not have access to the same tropical woods. Also in Jamaica is the manufacturing industry, which usually accounts for just under 20% of the nation’s GDP annually. Tourism has also proved to be a profitable market for the nation, and it serves as a social and economic boost for the nation, but since the turn of the century, tourism has been slower in Jamaica. Barbados’ Independence and Its Trade History Barbados achieved its independence from the United Kingdom in 1966, after which the nation began governing and regulating itself. Since that time, sugar cane has proved to be the greatest contribution to the nation’s employment, and it serves as Barbados’ most significant export. In 1961, five years before the country’s independence from great Britain, Barbados opened the Deep Water Harbour port, located in Bridgetown, which serves as the nation’s main port, and allows large container ships and freighters to export sugar and manufactured products Barbados’ Manufacturing Sector Although sugar was for some time the main source of income for the nation, recently, manufacturing and tourism has been increasing in Barbados. The manufacturing sector began in the 1980s, and continued to be a profitable investment in the country into the 1990s, as certain companies exploited the nation’s cheap labor to save money on manufacturing in the United States and Europe. The United States has proved to be the main trade partner of Barbados, which also relies on certain imports from the United States. â€Å"The United States remained Barbados leading trade partner in 1987 with transactions valued at $189 million ($128 million in U. S. exports and $61 million in U.  S. imports),† an article for Business America, entitled Barbados: economy relies on U. S. for products, investment Business Outlook Abroad reported of the trade status in 1988. â€Å"Moreover, Barbados continued to welcome American investment in virtually all sectors of the economy. In addition to direct investors, in recent years Barbados has attracted a sizable number of American captive insurers, international business companies, and foreign sales corporations largely through a bilateral double taxation agreement. This means that at an earlier time, the economy of the nation was stabilized by foreign investments, and exports that served to preserve trade relations between the United States and Barbados. Trade Alliances and Foreign Investments And with Barbados’ good terms with the United States came the tourism industry. American, Canadian, and European tourists provide the nation with a stable tourism industry that serves as a main source of income on the nation. Foreign interests in the nation that led to the tourism industry was somewhat of an atypical event for a Caribbean country, as most nations in the area have not been able to capitalize on the industry, or attract foreign investors in its markets as Barbados did. Major tourism projects, such as resorts and cruise adventures continue to benefit the nation’s tourism industry, and satisfied tourists keep the industry alive. Federal and Private Programs in Barbados Recently, government-regulated ventures in the nation have been turning into privatized corporations. The government of the nation is not satisfied with the high unemployment rate, so it is trying to encourage small businesses to form, and stabilize themselves, because this should lead to the creation of jobs. But lately, nationally sponsored programs such as offshore banking enterprises, and foreign exchange moderation by Barbados have proved to be effective ways of earning the nation capital. Most manufacturing and sugar cane production, however, is done in the private sector, and is not federally regulated. This allows small businesses and farmers to have steady employment, and the steady production of crops allows the nation to not only export the crops, but use them itself, which decreases Barbados’ reliance on imports from other nations. Both Jamaica and Barbados have been able to maintain themselves to some degree, economically and socially since their independences from Britain. The development of Jamaica, however, was much more typical for a West Indian nation than was the development of Barbados, because Jamaica was not able to draw foreign investors and establish particularly coordinated trade patterns like Barbados was. In this aspect, Barbados was much more successful than were most West Indian nations, as it was able to maintain exports even when economic times were difficult. The Jamaican economy has been experiencing more problems than that of Barbados, and inflation in Jamaica is causing serious problems. Barbados, however, unlike most Caribbean nations, has been able to rebound, and it has a very high rate of tourism, which provides the nation with a steady rate of foreign income.

Treatment of Homosexuality in Restoration and Enlightenment

Treatment of Homosexuality in Restoration and Enlightenment Homosexuality and the Problem of Identification in Restoration and Enlightenment England Restoration and Enlightenment England undeniably inherited, and to a large extent carried on the social, religious, and legal prejudices, or restrictions towards homosexual men that already existed for many centuries. The pronounced and extensive feelings against homosexuality in England which could be regarded as homophobic, as else where were strongly related to Christian theology and its strong influence upon prevailing social attitudes. There are several outright and clear condemnations of homosexuality in both the Old and New Testaments that influenced Christian theology to refute homosexuality as a deeply sinful and immoral act.[1] Outside of Judeo- Christian theology and ideology, homosexuality had not always been condemned or morally and socially vilified. Indeed in classical Greece and Rome being openly homosexual seemingly left men without detrimental social, religious, or legal consequences, which meant that few men had bothered to cover up their homosexual identities, fee lings, activities, and lifestyles. All that had changed once Christianity had become the dominant religion throughout Europe and taught that homosexuality was abnormal and sinful behaviour, and led to actions which were morally indefensible.[2] The Renaissance had rekindled interest in classical Greek and Roman art, literature, and sculpture, which in parts mentioned homosexuality as a normal and un-sinful part of everyday life. An unintended by product of the Renaissance had been the realisation that male homosexuality had not always been socially, or religiously taboo, and that it had not therefore been illegal in classical Greece or Rome. These earlier societies had not held homosexual men in disdain or made them social outcasts’ yet they were supposed to be immoral and degenerate compared to Christian societies. The realisation that only Judeo-Christian societies were so predominantly homophobic provided an impetus for homosexual men to alter their societies by arguing th at they were free to chose how they lived their lives and were not actually morally depraved. The initial moves to allow homosexual men to live openly started in Southern Europe before having an impact in Renaissance and Enlightenment England.[3] Arguably the Reformation disrupted the liberalising effects of the Renaissance, yet would eventually lead to increased levels of secularisation, and to the more liberal academic, social, and scientific attitudes of the Enlightenment. The more immediate consequences of the Reformation was increased attempts to rid Western European societies of false theology and cleanse it of immorality such as homosexuality, although the resulting conflicts between Roman Catholicism and Protestantism received the most attention amongst contemporaries and historians alike.[4] In England the onset of the Reformation had not altered the difficult situations that homosexual men faced if they wished to live their lives openly. That was due to the Protestants whether within the Church of England or the non-conformists outside of it being as opposed to male homosexuality as the Roman Catholic Church had always been. For the churches, homosexual thoughts or desires were just as sinful as actually performing homosexual acts. However if homosexual men refrained from acting upon their desires they would at least escape earthly punishment for their sins, which would be judged by God on their Judgement Day. Homosexual men either had to hide their sexual preferences or deny them completely. For they had virtually no alternative to concealing their orientation or gender identifications, and leading clandestine private lives. Hiding sexual orientation could make all the difference between been socially and economically successful or been disgraced, and possibly executed. Rumours of being homosexual could prove to be ruinous whether such allegations were proven or not. If actual homosexual acts could be proved to have taken place beyond doubt in an English Crown Court it would be fatal to those convicted. The high risks involved in leading a homosexual life even in secret helps to explain the lack of evidence that homosexual men left behind about themselves, as leaving information in writing or talking to the wrong people could leave to being convicted and then executed.[5] The concealment of homosexual identification was almost universally considered to be essential in England prior to the Restoration and Enlightenment eras, and remained highly important throughout those times. For men that held powerful social, economic, political, and religious positions being publicly identified or just rumoured to be a homosexual could prove to be disastrous for the maintenance of their position. Such rumours could reach the top of the political, social, and religious orders. During the 1590s until his death, even the Archbishop of Canterbury, John Whitgift came under suspicion of being sexually involved with another man. Whitgift was lucky enough to maintain the confidence of Elizabeth I as well as James I and therefore was not disgraced or removed from his post. Clergy had to be above suspicion of immoral sexual conduct whether homosexual or heterosexual in nature. The fact that England as a Protestant country allowed clerical marriage meant that the clergy could gratify heterosexual needs through marriage, whilst homosexual clergy if they existed had to preach the teachings of a religion that despised their sexuality.[6] The higher position a man held the greater the effort he would have put into hiding his homosexual orientation and identification. For instance, in the 14th century Edward II’s known homosexuality, when combined with his political ineptness contributed to his removal from the throne, and his subsequent murder. Kings were expected to be more masculine than any other men within society are, as they were expected to lead their countries during wartime, for kings to be suspected or known to be homosexual was detrimental for their chances of reigning over their countries successfully. Nearer to the Restoration and Enlightenment eras, the Duke of Buckingham was widely believed to have become the most influential and powerful royal favourite, not to mention the chief minister via his rumoured homosexual relationship with James I. Buckingham managed to form a similarly close relationship with Charles I, who seemed oblivious to the Duke’s unpopularity and incompetence. Rumours o f homosexuality did not damage Buckingham as much as his ineptness, yet they did not help improve his popularity either.[7] For homosexual men in Restoration and Enlightenment England, their social, political, and religious exclusion if their sexual orientation became public knowledge was attributable to the way in which homosexuality was regarded as being tantamount to sodomy by a majority of the heterosexual population. Sodomy was deemed to be as serious a sin as heresy and witchcraft, as the definition of sodomy incorporated all sexually deviant acts.[8] In earlier periods, males caught committing homosexual acts were usually trialed and punished by Church courts. The law was changed in 1534 in order for people accused of buggery to be trialed by Crown courts. The legislation of 1534 made it even more dangerous for male homosexuals to be known as being sexually active, or even to have their orientation known. The maximum punishment for any man caught and convicted for this crime was execution. Thus making buggery a crime punishable by death, in line with the sentences for heresy and witchcraft. The onl y difference was that the practice of executing heretics and alleged witches had gone by the end of the Enlightenment era, whereas the carrying out of homosexual activities was still a capital offence until 1861 and a crime until the 1960s[9]. Immediately prior to the Restoration period had been the Commonwealth, which had attempted to rigorously enforce all moral and religious values to meet with its fundamentalist Protestant ideology, including all heterosexual and homosexual sex outside of marriage. Whilst the Puritanical regime inspired by Oliver Cromwell had intended to cleanse the whole of Britain of its sins, it failed. During the Commonwealth period heterosexual adulterers as well as respectable Anglicans had to lead clandestine existences just like homosexuals and Roman Catholics had done for many decades.[10] Charles II’s return from exile ushered in the era of the Restoration, which brought a relaxation of the draconian moral codes of the Commonwealth, especially in the Royal Court. Despite his own immoral behaviour, Charles II only went as far as wanting religious toleration rather than officially supporting a relaxation of moral and sexual standards of behaviour. Even had Charles wished to improve the l egal position of homosexual men he would have not been prepared to face public and Parliamentary opposition to such plans.[11] Whilst the Restoration may have meant a more relaxed moral attitude at the Royal Court, there was no change in the legal position of men caught performing homosexual acts.[12] Concealment of homosexual identification or the protection of men in high social and religious positions was the best way to stay clear of prosecution and ultimately execution.[13] Living in towns and cities in general and in London in particular improved the chances of homosexual men not being caught, and leading a more fulfilling existence.[14] Homosexual men to an overwhelming extent publicly appeared to fit in with the gender role models during the Restoration and Enlightenment eras in England. As not conforming to conventional gender role models would have revealed their identity as homosexual men, many therefore decided to cover up their true identity to avoid persecution and their own personal disgrace. Homosexual men therefore, had to perform the gender roles expected of heterosexual men, such as being husbands, fathers and acting as heads of their households. Getting married and having children was the best means of concealing homosexual identification and removing suspicions of any sexual wrongdoing or immorality. Men of all social, economic and religious status were homosexuals, yet the higher their status the more they had to lose by revealing their sexual orientation. Self-preservation was presumably a greater motivation than self-expression or self-fulfilment. Although it must have made countless numbers of homo sexual men in Restoration and Enlightenment England the Reformation had weakened the hold of Christianity over society unknown to anybody at that time. The main long-term consequence of Protestantism was to increase the level of secularisation in England, although other social values reinforced prejudices towards homosexual men.[15] The Enlightenment continued the process of secularisation started by the Renaissance and only delayed by the Reformation, which slowly made English social and genders values more liberal and less repressive.[16] In many respects social prejudices against homosexual men outlasted the religious reasons for homosexuality being illegal in England in the first place. The fear of sodomy as an unnatural form of sexual behaviour persisted even as English society became increasingly secularised.[17] The treatment of homosexual men in Restoration and Enlightenment England was not the same throughout the country. London was a city in which homosexual men could attempt to be more open about their sexual orientation and worry less about fulfilling expected gender roles. As one of the biggest cities in the world, London was place in which homosexual men had an increased level of opportunities to be true to themselves, rather than outwardly conform to social and religious norms with regard to sexual conduct. Homosexual men that remained publicly unknown had to carry on living up to widespread masculine stereotypes.[18] These comments have to be qualified, as although London was a cosmopolitan centre where it was possible to lead different lifestyles that differed from the Christian and heterosexual norm. London was also the part of England in which the letter of the law could be enforced most vigorously, as it was the seat of government and Courts and magistrates would not want to be seen as unable to tackle criminal and immoral activities. As individuals homosexuals may have been able to lead homosexual lives with the protection of people in high places. However, at the end of the day it still remained sensible for homosexual men to hide their orientation as the legislation that could result in their conviction and execution remained upon the statute books.[19] For the majority of homosexual men in Restoration and Enlightenment England the opportunities to be readily identifiable as homosexuals were strictly limited and even when those chances were available it remained dangerous to take them. Some careers such as acting or singing gave a few homosexual men the chance to appear less masculine in public without raising undue suspicions of their sexual orientation. The majority of homosexual men were in the situation where they had to perform the social, economic, religious, or political functions that their position at birth had put them into. The majority of so cial, political, religious, and economic positions in Restoration and Enlightenment meant that all men had to perform their tasks in masculine ways. [20] Therefore, it could be concluded that the circumstances of the times made it very difficult for homosexual men to clearly allow themselves to be identified as such by their contemporaries in Restoration and Enlightenment England. It has also made it harder for modern historians to qualify and quantify the number and the experiences of homosexual men during that period. As was explored and evaluated above there were various reasons for homosexual men to conceal their sexual orientation from becoming general public knowledge, and to carry out any homosexual activities in secret, if at all. The overwhelmingly Christian nature of England before, during, and after the Restoration and Enlightenment eras had a very strong upon how homosexual men had to hide their sexual preferences from English society as a whole. Before the Reformation, the Roman Catholic Church had wide acceptance of its theology and opinions with regard to male homosexuality. The Roman Catholic Church had taught that all male homosexual activities should be regarded as deadly sins, which stemmed from all homosexual men having morally deviant thoughts that inevitably led to behaviour which needed to be severely punished, even to the point of executing homosexual men. Basically, Christian ideology was opposed to homosexuality on the grounds that it was an intolerable sin, just like heresy and witchcraft, which needed to be eradicated. The Reformation did not change the Christian perspective that male homosexuals should be punished as and when they were caught performing homosexual acts. Indeed the legislation that allowed the English Crown Courts to prosecute and execute people convicted of buggery was passed by the Reformation Parliament that enacted the break away of the English Church from the Papacy. The knowledge that being caught performing homosexual acts would result in execution meant that all men that performed such acts by and large did so in complete secrecy to avoid capital punishment. T he need for self preservation meant that the vast majority of homosexual men concealed their identities to stay alive and free, with the options to carry out homosexual activities in secret, or abstain from meeting other men altogether. To remain successfully hidden from people that might have them prosecuted the majority of homosexual men would chose not to leave written documentary evidence of their sexual activities or their feelings towards other men, as such material could easily have led to their conviction and subsequent execution. Homosexual men could have been from any social and economic background, as homosexuality seems to occur naturally within some men. After all it would hardly have been nurtured within Restoration and Enlightenment societies in England that overwhelmingly regarded homosexuality as being wrong and unnatural. Only limited numbers of homosexual men felt save enough not to hide their orientation, living in London, or having rich and powerful protectors w ere the factors that might allow some degree of openness. Bibliography Ashley M, (2002) A brief history of British Kings Queens, Robinson, London Betteridge T, (2002) Sodomy in Early Modern Europe, Manchester University Press, Manchester Fernandez-Arnesto, F Wilson, D (1996) Reformation Christianity and the World 1500-2000, Bantam Press, London Gardiner Wenborn (1995) The History Today Companion to British History, Collins and Brown Ltd, London Lenman, (2004) Chamber’s Dictionary of World History, Chambers, Edinburgh MacCulloch D, Reformation – Europe’s House Divided (2004) Penguin Books, London Schama, S (2001) A History of Britain The British Wars 1603-1776, BBC Worldwide, London 1 Footnotes [1] MacCulloch, 2004 p. 620 [2] MacCulloch, 2004 p. 620 [3] Betteridge, 2002 pp. 71 – 74 [4] Roberts, 1996 p. 235 [5] MacCulloch, 2004 p. 209 [6] MacCulloch, 2004 p. 209 [7] Betteridge, 2002 p. 46 [8] MacCulloch, 2004, p.622 [9] Gardiner Wenborn, 1995, p.388 [10] Schama, 2001, p.235 [11] Ashley, 2002, p.320 [12] Gardiner Wenborn, 1995, p.646 [13] Betteridge, 2002, pp.71-74 [14] MacCulloch, 2004, p.620 [15] Fernandez-Armesto Wilson, 1996, p.290 [16] Lenman, 2004, p.264 [17] Gardiner Wenborn, 1995, p.388 [18] Betteridge, 2002, pp. 71-74 [19] MacCulloch, 2004, p.622 [20] Betteridge, 2002 pp. 71-74

Commodore Matthew Perry: American Black Ships in the Land of the Samur

Commodore Matthew Perry: American Black Ships in the Land of the Samurai One hundred and fifty years ago, an American commodore was assigned by the American President to go to â€Å"the barbarian land.† The commodore’s name was Matthew Perry and the land was Japan (Walworth 18). He was curious enough to become interested in the mission, even though it was said that â€Å"the Japanese were the least interesting people in the world† at that time (Graff 63). Japan had been closed to the outside world for 250 years. When foreign people entered Japanese waters, even if they were shipwrecked by accident, they were interned in jails and some of them were killed (Lubor 33). The reasons for the Japanese isolationistic policies were the military threats of Western countries and the invasive influence of Western people who brought Christianity and cultures different from the Japanese. Also the Japanese knew how Western military had dominated many countries, including the gigantic China so easily (Duus 56-57). At that time, the United States saw that Japan might be ideally situated to serve as a coaling station for the new steam-powered ships of the U.S. Navy as well as a new opportunity for trading. Actually, during the Japanese isolation, many American ships hunting whales off the coast of Japan needed a port for supplies; however, Japan was cruel to sailors shipwrecked on its shores and not interested in any trade with foreigners (Lubor 33). That is why, Perry prepared for this expedition for a long time by gathering information and collecting the gifts for the Japanese to impress them (Walworth 23). When Perry arrived at Uraga in Japan with five black ships in 1853, the Japanese did not welcome him and tried to force him to re... ...tute of Navy and studied military technology. In 1868, a new government was established and made the first constitution refereed by Germany. Unfortunately, after this era, the Japanese started dominating other Asian countries just as the West did before. It was an ironical aspect of Perry’s opening pu of Japan to the world. Works Cited Duus, Peter. {The Rise of Modern Japan}. Boston: Houghton-Mifflin, 1976. Fallows, James. "After Centuries of Japanese Isoation, a Fateful Meeting of East and West." {Smithsonian} July 1994: 20-33. Friedrich, Otto. "How Japan Turned West." {Time} Aug. 1983: 37. Graff, Henry F. {Bluejackets with Perry in Japan}. New York: New York Public Library, 1952. Lubor, Steven. "Smithsonian Goes to Japan." {The Public Historian}. 1995. 33-45. Walworth Arthur. {Black Ships Off Japan}. Hamden: Archon Books,1966.

Interview With a Human Resources Manger Essay -- Interview Essay

I have taken an interview of the Human Resources Manager Mr. John Smith of a respected University. I asked him to come for a coffee at Starbucks coffee shop. He did not refuse me and came at time. First, I shared my course content and whatever I knew about course and career. I started with explaining many things regarding human resource management, as he is the most competent Human Resources Manager in my eyes. I started by describing about what our College is teaching about Human Resource Management. A. Thesis Statement Reflection, research, and mentorship help to embrace truth for our benefit, which helps to become individuals that are more authentic. An effective leader knows his or her own strengths and weaknesses, passions and obligations, and is always learning better to manage his or her own emotions, faults, and challenges. II. Discussion With that interview, I have learnt a lot of leadership styles and motivational theories, which I studied in my University lectures from Mr. John. This paper is the reflection of what I learnt from him. A. Effective Leadership The leadership is a result of a combination of traits, with special emphasis on the personal qualities of the leader, which he should possess certain personality traits that would be special facilitators in leadership performance. This theory shows that leaders are born as such, there is no likelihood of 'making' them later with personal development techniques. The vision of leadership that leaders are born made, and not learn to be leaders is still considered but not popular among researchers (Avolio et al, 2013). 1. Traits The trait theory prevailed until the forties, passing these characteristics to be studied within a universalistic perspective.... ...ted Bedford, C., & Gehlert, K. M. (2013). Situational Supervision: Applying Situational Leadership to Clinical Supervision. The Clinical Supervisor, 32(1), 56-69. Peus, C., Braun, S., & Frey, D. (2013). Situation-based measurement of the full range of leadership model—Development and validation of a situational judgment test. The Leadership Quarterly, 24(5), 777-795. Barrick, M. R., Mount, M. K., & Li, N. (2013). The theory of purposeful work behavior: The role of personality, higher-order goals, and job characteristics. Academy of Management Review, 38(1), 132-153. Avolio, B. J., & Yammarino, F. J. (Eds.). (2013). Transformational and Charismatic Leadership:: the Road Ahead. Emerald Group Publishing. Sternberg, R. J. (2013). Perspectives: Leadership Styles for Academic Administrators: What Works When?. Change: The Magazine of Higher Learning, 45(5), 24-27.

Effectiveness Of Anti-Smoking Advertisement Essay

Out of the total business of Tobacco in the world (i.e. $ 27 billion a year), 50% amount of the total turnover is being spent on marketing of the products (U.S. FTC _Cigarette Report_ 2007). The total deaths due to smoking were 100 million in the 20th Century. If precautions are not taken, it may go up-to one billion in the 21st Century against the present count of 5.4 million deaths as per WHO report, Feb.8 (Xinhua). The WHO report also says that governments earn as revenue more than 500 times than what these spend on non-smoking campaigns. The turnover targets of the tobacco industry also calls for anti smoking charitable organizations to prevent smoking for the freshers and take into confidence the regular smokers to quit. Different Messages should be used to impress people and these should be very much effective through a research. All these messages should reach the people through an outdoor campaigning or through radio, television or distribution of printed pamphlets. Public Relation shall also help you to contact the affected persons. Besides these, Internet contacts and meetings on the public places shall also help you to achieve the targets. 1. BACKGROUND AND PROBLEM DEFINITION Smoking is highly detrimental to health. Regular smoking can lead to serious diseases like lung cancer and chronic heart diseases. It reduces productivity of smokers and hence of organizations in which they are working which in turn hampers the economic growth of the country. The same effects are applicable on second-hand or passive smoker also. A lot of resources of any economy are diverted curing different diseases of active and passive smokers. Such resources could have been diverted towards other productive activities. The possible ways of reducing smoking and hence reducing its negative impact may be: (a) increasing the prices of cigarettes substantially by imposing huge taxes on cigarettes; (b) banning cigarettes  in public places. However, cigarette smoking is an addiction and its demand is relatively price inelastic and thus option (a) has limited scope to reduce smoking. Banning smoking in public places has also limited scope because individuals have the liberty to smoke in private without any major decrease in smoking. To compel individuals to reduce or quit smoking, an effective approach is through advertisement campaigns highlighting the ill-effects of smoking. However, advertisement campaigns will be successful in their objectives only when they are effectively designed and communicated. Since advertisement campaigns involve huge expenditure, it should give the maximum benefit in terms of large reduction in number of smokers. That is, advertisement campaigns should be cost-effective. Thus, designing an effective advertisement campaign is of prime importance for the benefit of any society or economy. This project is an attempt in this direction. This project aims to suggest what a successful anti-smoking advertisement campaign should contain? When the smoking statistics is analyzed for UK, it is observed that it is the highest amongst the persons who aged 20-34 years. Around 35% of persons (both men and women) in the age group of 20-34 years smoke. The lowest smoking rate is amongst the persons who aged 60 and above. Around 16% of the persons in the age group of 60 and above smoke. When the smoking rate amongst the adults is analyzed, it is found out that 29% of men and 25% of women amongst adults smoke. The figure does not look to an alarming when we compare the same with 1974 figures when 51% of men and 41% of women (that is nearly 50% of the adult population in UK) smoked cigarettes (UK SMOKING STATISTICS, www.nonsmokingday.org.uk). Thus, in the recent years the decline in smoking has been mostly concentrated amongst older population. More matured smokers are quitting smoking where as many youths are joining the smoking group. Smoking statistics further show that lower socio-economic group people smoke more than the people in the professional group. 39% of men and 34% of women in lower socio-economic group smoke as compared with 15% of men and 13% of women in professional group (UK SMOKING STATISTICS, www.nonsmokingday.org.uk). The smoking statistics in the age group of 11-15 years show that 6% of UK population in this age group smokes regularly in 2007. However, the regular smoking rate was 16% in 1977 in the age group of 11-15 year. Amongst the 15-year-old population, the smoking rate declined from 25% in 1982 to 20% in 2006 and further to 15% in 2007 (www.ash.org.uk). Thus to persuade the individuals further to quit smoking to increase their productivity and to apprise them about harmful effects of smoking, an effective advertisement campaign should be designed. Different advertisement campaigns should be designed to target different section of society. The segmentation should be done on the basis of age, sex and socio-economic status. Since in UK the maximum smoking rate is amongst the youth and lower socio-economic group, the maximum amount of UK anti-smoking advertisement budget should be kept for these two groups. Since the maximum smoking rate in UK is amongst the persons who aged 16 to 50 years, this project aims at describing the process for designing the effective anti smoking advertisement campaigns for the smokers who are in this age group. The variables which are very important for any advertisement campaign are: (a) content; (b) consistency; (c) clarity; and (d) reach (Sissors JT, Bumba L. _Advertising Media Planning_, 1989). Primarily the advertisement campaign should contain the harmful effects of smoking which should be targeted at different sections of the society in terms of their demographic profile. The content regarding highlighting negative impacts of smoking can be classified as below: The advertisements that highlight the adverse long-term effects of smoking in the health of smokers such as smoking causing diseases like lung cancer and other chronic heart problems. Advertisements that discuss the adverse effects in the short-run such as foul  breath and rejection while the smoker is involved in the romance. Advertisements that describe the false tactics employed by the cigarette companies to sell cigarettes which is a destructive and addictive product. The advertisement should emphasize that cigarette companies are illegally targeting minors and making false claims that cigarettes are non-addictive. Advertisements that involve role models who describe ill-effects of smoking. Advertisements that highlight the adverse effects of second hand smoke or passive smoking on children, friends and other family members. Advertisements that show smokers as the persons who have preferred unattractive and unhealthy life style. Advertisements that involve celebrities and showing that these celebrities are refusing to smoke. This project describes the approach that should be adopted while designing effective concepts of advertising to quit smoking. The approach is designed to help organizations which are involved in choosing the concepts of advertising for a campaign, the main objective of which is to motivate smokers to quit or to make an attempt to quit smoking. The approach is very appropriate for market research. The main objective of the approach is to conduct the market test for finding out the most appropriate advertisement for a particular market or target group. This may be achieved by analyzing the different advertisements which have already been developed in the past. The approach is based on the assumption that the persons who are watching these advertisements could be youth or adults, men or women, smokers or non-smokers. Different advertising campaigns should be designed for targeting different  sections of the society. The campaign which may be effective for adults, the same campaign may not be effective for youths. The project is further divided into four sections. Section 2 discusses the research objectives of the study. Section 3 explains the research methodology of the study. Section 4 provides the data analysis and empirical results while section 5 gives the recommendations 2. RESEARCH OBJECTIVES The main objective of this research is to assess different advertisement in terms of their ability to fulfill certain objectives of advertisement campaign. This objective can be achieved only if the research analyses reactions to different advertisements. The reactions to each of the advertisements can be analyzed on the following parameters: Whether the advertisement will be noticed by the smokers (Attention) Whether the smokers will find the advertisement as relevant to them (Identification) The kind of message that will be conveyed to smokers through the advertisement (Communication) The impact that the advertisement will have on smoking (Effect). The objectives of the advertisement will determine the objectives of research on communication and effect parameters. That is, If the main objective of the campaign is to provide awareness about the harmful effects of smoking – the objective is to find the advertisements which have the maximum potential to provide awareness about the effects of smoking on health. If the objective of the campaign is to encourage smokers to stop smoking –  the objective is to find the advertisements which have the maximum potential to encourage smokers towards quitting of cigarettes. If the objective of the campaign is to enhance awareness of harmful effects of passive smoking – the objective is to determine the advertisements which have the maximum potential to increase awareness of the ill-effects of second hand smoke. If the objective of the campaign is to develop or support smoke-free policies – the objective is to find out which advertisements have the maximum capacity to enhance support these smoke-free policies. The unintended effects of advertisements amongst smokers and persons outside the target audience group should also be identified by the research. 3. RESEARCH METHODOLOGY A focus group discussion approach has been used to conduct the research. In focus group discussion method, there is an involvement of several groups of persons from the target audience. Groups are segmented in terms of their demographic profiles. Persons of the group are encouraged to fruitfully discuss different possible advertisements. Experiences, attitudes and opinions are discussed in the focus groups. Various views are exchanged and explored during the discussion. The main advantage of the context of the group is the ability of group dynamics to bring new ideas and to encourage the debate on the issue. To successfully address the research objectives, minimum four group discussions should be conducted. The complexities involved in the target audience of campaign and the segmentation of the participants determine the number of groups that should be involved while conducting the research. _SEGMENTATION:_ The first task in designing the research is to determine the target audience.  This is followed by finding out the most suitable approach that will be used to segment the target audience into different groups. The segmentation is done on the basis of demographic profile such as age and sex. The following segmentation may be used if the objective of the campaign is to motivate smokers who aged 16 to 50 years to quit smoking. To design the research project and the inclusion of the participants in different groups, the following procedure should be adopted: Different groups should include only smokers (that is those who smoke at least five cigarettes in a day). Occasional smokers should not be included. Only those smokers should be included who are thinking to quit smoking in the next one year or some other time in the future. Smokers who are resistant to change should not be included. Only those smokers who represent suitable socio-demographic profiles should be included to reflect the smoking population. That is, all smokers should be from lower socio-economic group if the target group represents lower socio-economic status. People who are involved in promotion of healthy programmes, market research or having employment in cigarette companies should not be included. To design the project and the inclusion of participants, in addition to the above, some additional criteria are also worth considering. Consideration of these additional criteria will depend upon the characteristics of the smoker population, objectives of communication of the advertisements and the specific campaign’s aims. These additional criteria might contain the followings: Whether the conduct of the research should be in different locations, such as rural or urban or semi-urban. Whether the parents who are smokers should be included. Whether non-smokers and ex-smokers should be included in the research. In each focus group discussion, normally there is a recruitment of eight to  ten smokers. Many times it is better to recruit ten persons as all the people who are recruited will not attend at the given time and one should expect that seven or eight persons will attend. The constructive discussion on the issues and fruitful interaction may be held with this number. _GROUP DISCUSSION APPROACH:_ A room or a hall should be used for conducting group discussion. The group discussion needs to be arranged in a TV room where participants can see TV each other and the faculty. The discussions should be recorded for further review and analysis; if this is not possible proper notes should be drawn after each group. The research assistant shall fill-up a form after completion of each group which will contain the group number, advertisement name and member. Participants shall introduce themselves to each other and further explanation shall be given by the in charge of the group. The participants shall be distributed a set of forms for each Ad and final page after rating of all the advertisements. Each member shall view each of the advertisements and rate the same to have an individual decision without any pressure of the group. This shall result in healthier discussions in the group for exploration in detail. The tape of the advertisement for all the ads shall be run twice and stopped and the participants make ratings thereafter. Thereafter, the in charge of the group shall ask all the participants to complete the final page of rating and collect the same. The order of displaying the ads should be charged to overcome the similarly of preferential order in which these are present. It is necessary for the organizer to record the different number and name of the ad on the top before handing over. Afterwards, he will keep the ads in the order these are shown for each group. The ads should bear a short title in the requisite space before handing over the forms. Conversation between the participants and the moderator shall be held through open discussions where participants shall have freedom to speak openly. Participants may face different questions from the moderator. Research Assistant shall keep record notes of the discussions and observations, which shall based on attention, identification and communication of the smokers and lastly the effect of the ad or the smokers. The Research staff should take notes, include quotations from participants and make concluding observations from the groups as per the themes give below: Whether the advertisement will be noticed by the smokers. Whether the smokers will find the advertisement as relevant to them. What kinds of messages will be conveyed to the smokers. Whether there will be effect of the advertisement on smoking. Whether there will be any unintended consequences of the advertisement. 4. DATA NALYSIS AND EMPIRICAL RESULTS: _RATING SHEETS:_ After the completion of all the groups, all the rating sheets should be collated and the analysis of results should begin. The percentage of persons who rightly identify the core message of the advertisement in either of the first two questions should also be calculated for each advertisement. Calculation should also be made for the percentage of persons who made definitely incorrect interpretation of the core message. This will provide the numerical scores for the themes of communication and unintended consequences. The scorer should decide in advance what is the core message of each advertisement and what will be taken as a correct core message to determine how to score responses of the people. The percentage of persons  who agree or disagree with each advertisement should be computed for each advertisement. A summary of the preferences of the people should be made by comparing these percentages for each advertisement. The percentage of persons who declared each advertisement as the most effective to quit or making an attempt to quit smoking should be computed on the final advertisement rating page. The same kind of rigorous analysis can be conducted by computing the percentage of each demographic group in terms of males and females, adults and youths etc. _GROUP DISCUSSION_ : After the completion of all the groups, the note taking form prepared by the Research Staff should be collated. The core themes and research objectives should be taken into account while analyzing results for each advertisement. The results should be analyzed in terms of the following parameters: Attention Relevance Message Effect Unintended consequences It should be ensured that from each group, all the issues and opinions have been taken into consideration. This can be achieved by taking additional notes (if required) after listening or watching the recordings of each group. One should consider only the opinions which are the most common. It is very important to judge whether an advertisement will be effective or not if only a mall number of participants express their opinions. It should be ensured by the researcher that all ranges of responses have been taken into account and not just the responses that confirm already  established findings and conclusions. When advertisements are compared and preferences are considered, it should be taken into account that the most liked advertisement of the group may not necessarily the best advertisement or anti smoking campaign. The advertisement should be effective and not necessarily liked by the participants. The advertisement which achieves the most objectives of the campaign is considered as the best advertisement. For this, advertisement needs to be noticed, to be relevant, to be able communicate the desired message and to prompt smokers to quit smoking. _COMBINED RESEARCH INFORMATION:_ To select the advertisement, which is most likely to fulfill the campaign objectives, the results obtained from the rating sheets and the discussion analysis should be combined and compared. The analysis of rating sheets will tell about comparison of the different advertisements on different important dimensions. The analysis of focus group discussion will explain about these differences. 5. RECOMMENDATIONS: While designing the effective advertisement campaign, one should take into account the target group for which the advertisement campaign has been designed. The campaign which is more effective for adults, may not necessarily effective for youths. While designing the advertisement campaign for youths, it should contain the following message themes – romantic rejection, smokers as negative role models, ill-effect of passive smoking, celebrities refusing to smoke, involvement of role models describing the ill-effects of smoking. When targeting adults, the ‘Emotional Consequences’ campaign will be more effective as it will make them think about the impact of their smoking on children, friends and other family members. In last, it is recommended that one should conduct the effects of advertisement campaign on outcome. Thus, pre and post test of any advertisement campaign should be conducted. REFERENCES: Teenage Smoking attitudes in 1996. Office for National Statistics, 1997 Goddard, E. General Household Survey 2006: Smoking and drinking among adults 2006. Office for National Statistics, 2008. Drug use, smoking and drinking among young people in England in 2007. The Information Centre for Health and Social Care, 2007 View report Bewley B.R, Day I, Ide L. Smoking by children in Great Britain. MRC Social Science Research Council, 1972. Dobbs J, Marsh A. Smoking among secondary schoolchildren. HMSO, 1982. Hamilton JL. The demand for cigarettes: advertising, thehealth scare, and the cigarette advertising ban. _Review of Economics and Statistics_ 1974;54:401-11. Lewit EM, Coate D, Grossman M. The effects of government regulation on teenage smoking. _Journal of Law and Economics_ 1981;24:545-69. Schneider L, Klein B, Murphy KM. Governmental regulation of cigarette health information. _Journal of Law and Economics_ 1981;24:575-611. Schuster CP, Powell CP. Comparison of cigarette and alcohol advertising controversies. _Journal of Advertising_ 1987; 16:26-33. Warner KE. The effects of the anti-smoking campaign on cigarette consumption. _Am J Public Health_ 1977;67:645-50. Perry CL, Kelder SH, Murray DM, _et al._ Communitywide smoking prevention: long-term outcomes of the Minnesota heart health program and the class of 1989. _Am J Public Health_ 1992;82:1210-6. Flynn B,Worden JK, Secker-Walker RH, _et al._ Prevention of cigarette smoking through mass media intervention and school programs. _Am J Public Health_ 1992;82:827-34. http://news.bbc.co.uk/1/hi/scotland/7791012.stm http://tobaccocontrol.bmj.com/cgi/content/full/9/3/273 http://en.wikipedia.org/wiki/Tobacco_advertising http://jnci.oxfordjournals.org/cgi/reprint/87/20/1538 http://www.keynote.co.uk http://old.ash.org.uk/html/factsheets/html/fact19.html http://www.archive.official-documents.co.uk/document/doh/tobacco/messages.htm http://www.stop-smoking-updates.com/quitsmoking/smoking-and-children/causes-effects/why-youngsters-smoke.htm